How close is too close for an alarm clock?

I don’t know what I think about this. An alarm clock actually built into the bed sheet, yup that’s the Melted Clock.  This touch sensitive alarm clock, speakers, and control are built into the sheet, with three control icons embroidered to it. It’s unclear to me if these are actually available yet, but I do find it interesting they claim to be washable.  I guess from a practical point of view it makes some sense, but do I really want my alarm clock in my bed right next to my head – all the time as a constant reminder that soon it will be time to wake up?

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How close is too close for an alarm clock?

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